NEVER DOUBT THE VALUE OF A GREAT BRAND BY FRANKRED

For many people their existence into the fashion industry seemed predestine.  I’ve heard countless firsthand accounts of people talking glowingly about how they became aware of clothing designers at a very young age, and at that moment being physically, and mentally engulfed in fashion for as long as they can remember.  Well, as much as anyone, I can also appreciate a great story, and I also like, and appreciate how men’s and women’s fashion can impact all of our lives in a positive way.  However, my attraction to the fashion industry is 180 degrees from the whimsical tales of fashion bliss that we often hear.

For many people their existence into the fashion industry seemed predestine.  I’ve heard countless firsthand accounts of people talking glowingly about how they became aware of clothing designers at a very young age, and at that moment being physically, and mentally engulfed in fashion for as long as they can remember.  Well, as much as anyone, I can also appreciate a great story, and I also like, and appreciate how men’s and women’s fashion can impact all of our lives in a positive way.  However, my attraction to the fashion industry is 180 degrees from the whimsical tales of fashion bliss that we often hear.

 My allure to fashion started about 15 years ago, when I was breaking into the broadcasting industry.  I had finally landed my dream job, I was working as a sports talk show host, and quasi sports journalist.  The access that I had to professional athletes, entertainers, and people of tremendous influence was amazing, and being a hip hop artist myself, and having been a high level college athlete, I felt right at home in that environment.  The only distinction that I made between the people that I was covering, and occasionally rubbing elbows with, was the size of our bank accounts.  On a financial level, I was as far away from the end crowd, as Pluto is from the sun.

However, I found a way to minimize any inadequacy that I may have felt, by being respectful of the craft, being very professional at all times, and by doing my job well as a broadcaster, and journalist.  Additionally, I noticed that when I started to wear dress shirts that fit well, looked stylish, and looked more expensive that they actually cost, my interactions with the professional players and coaches were more successful.

 Also, wearing shirts that I designed became a great talking point, when I received compliments about the shirts that I was wearing.  In my mind there is no question that the Frankred dress shirts that was wearing helped me establish myself in the broadcast industry.  I say this because, the more genuine relationships that you can build in the broadcasting industry, the more opportunities you will have to leverage these relationships to connect with your listeners. 

As the owner and chief designer of the Frankred men’s clothing line, I use many of my past experiences to resonate with the needs of my customers.  The Frankred brand is committed to proving our customers with the most stylish, and contemporary selections in our men’s dress and casual shirt lines.  We do this without sacrificing any quality and by making sure that we continue to offer our customers, shirts that fit comfortably and highlight the strengths of our customer’s bodies.

The message that I want to communicate to our customers is, you don’t have to work in the broadcast industry, surrounded by celebrities to appreciate the value having dress shirts that are stylish, competitively priced, and that fit well.  Every business at some point needs to reach profitability, but along with establishing a financially stable business, we strive to please our customers. The satisfaction that I feel when I see a smile on the face of a customer, who has purchased a Frankred dress shirt, and because of their experience, they recommend the brand to their friends and family or simply communicate on social media about their experience and the Frankred brand.  It lets us know that we are connecting with our customers and establishing relationships that will stand the test of time.     

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